Expedia Penalized by Google Around January 14 or 15, 2014

expedia organic visibility 2014-01-20

Looks like Expedia took a slight hit in their organic visibility around January 14/15, 2014 – likely after the recent outing (which I won’t link to). Weekly organic visibility via SearchMetrics: Last 30 days estimated organic traffic via SEMrush: Pages that appear to be most penalized http://www.expedia.com/Flights http://www.expedia.com/Hotels http://www.expedia.com/Cars Keywords that appear to be most […]

Keyword Stuffing + Domain Authority = Success in Bing, Yahoo!

bing search for test showing bleacher report test page

This made me chuckle: If you do a search on Bing for test you get a keyword-stuffed page on the first page. This is likely unintentional as it looks Bleacher Report was actually doing a test of some sort. Freshness could be playing a role too, but still funny to see, especially since it’s outranking […]

Google Testing Branded Knowledge Graph Cards Next to URLs in SERPs

MTV knowledge graph card in Google SERPs

1/22 Update #2 Google has announced it’s formal launch and provided a feedback form specifically for these knowledge graph cards. From Google software engineer, Bart Niechwiej: “You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for […]