1/22 Update #2
Google has announced it’s formal launch and provided a feedback form specifically for these knowledge graph cards. From Google software engineer, Bart Niechwiej:
“You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you.”
Images in Knowledge Graph aren’t always from Google+
As of now, the little image that appears in the top left of the branded KG card looks for an image from Google+ first. If that’s available, it’s pulling the image from the first image result for that brand or site.
Original article:
This is the first time I’ve seen this, but it looks like G is testing knowledge graph cards next to URLs in the SERPs. They’ve added the brand/site name to the right of the URL and if you click on this it brings up the following:
MTV’s Knowledge Graph SERP Card:
Vevo’s Knowledge Graph SERP Card:
1/22 Update #1
I’ve been seeing a lot more of this today…it looks like they may have expanded the test recently. It also appears that Google doesn’t always show the branded knowledge graph card and therefore may depend on the query and perceived relevance.
For example, a search for [nba] shows a variety of knowledge graph cards in the SERPs, but doesn’t show them for twitter and YouTube:
But then a search for [twitter] does show it’s branded SERP card:
More examples
