The data, analysis and anecdotal evidence after the recent Google Local Algo update (aka Pigeon) is all over the map (no pun intended). It would appear that the results and changes will vary quite a bit by niche, but here’s a little more kindling to add to the fire…
In this limited set of data, Yelp saw a noticeable increase in visibility for implicitly local queries, and potentially a break-even or slight decline in visibility for explicitly local queries:
Implicit Queries
~30+ implicit queries, location set to Los Angeles, CA
~100 implicit queries, location set to Chicago, IL
Explicit Queries
~100+ explicit queries, location set to Los Angeles, CA
~100 explicit queries, location set to Chicago, IL
